This Is How a Lace Should Go Through.
The unwillingness that little boys and girls have toward tying their shoe-laces made Johan Holmberg in Mora think. Touring some of the shoe shops resulted in the notion that there was a clear need for something other than the system of velcro fastening - which had a short life-span and consequently, dissatisfied customers.
All this happen during a time when Johan Holmberg was on sick-leave. Soon enough he worked out a method to tie the shoe-laces with the help of a mechanical knot. His idea turned into an invention. Two of the biggest wholesale dealers for athletic shoes became interested, a designer was engaged as well as a plastic manufacturer and a distributor. Patent was applied for, not only in Sweden but also in the US, Canada, Australia, and Europe. The Swedish patent has been approved and approval is pending for the other patents. Both SIC and Almi invested money and a bank helped with a loan.
The sale has already started. The knot is packed in a neat packing that should appeal to all guys from three years old and above, or at least their mothers.
Johan Holmberg named his company Lazylock AB. A school-book example of how a good idea is turned into an attractive product. Now the US market is waiting.